Case Study: Tweek Labs - Democratizing Cricket Coaching with Smart Garments and AI

Case Study: Tweek Labs - Democratizing Cricket Coaching with Smart Garments and AI

The 'Next In 2.0' hackathon, a collaboration between the International Cricket Council (ICC) and its official fintech infrastructure collaborator, NIUM, powered by Hack2skill marks a pivotal moment in cricket's history. Bringing together global innovators, this event aimed to revolutionize the sport through cutting-edge technologies like AI/ML, Fintech, AR/VR, and more.

The hackathon addressed multiple challenges within the sporting/cricketing domain. One major barrier it tackled was limited accessibility for underprivileged players and the lack of data-driven coaching methods. Traditional coaching, while valuable, relies on observation and can often miss crucial biomechanical data. This is where Tweek Labs stepped in! Their solution bridged this gap, promising to revolutionize cricket training by making it more accessible and data-driven.

Solution: Tweek Labs Smart Garments

Tweek Labs, a sports technology startup from India, tackles the challenge with its smart garment and sensor technology. This wearable system captures the player's full-body motion data in real-time, offering a revolutionary approach to cricket training.

Key Features:

  • Cricket-Specific Analytics: The garment provides a comprehensive biomechanical analysis of every ball bowled and shot played. This detailed data empowers coaches and players with deeper insights into technique and performance.

  • Player Condition Monitoring: Tweek Labs' technology tracks various metrics like muscle activity and overall movement, crucial for strength and conditioning coaches and physiotherapists.

  • Sports Scientist Dashboard: A web-based dashboard allows for both inter-personal and intra-personal analytics. Coaches can compare data across players and track individual improvements over time, enabling personalized coaching strategies.

  • Remote Coaching Potential: By capturing comprehensive data, the system enables remote coaching possibilities. Players can benefit from expert guidance at a distance, reducing geographical and financial barriers.

Tech Stack:

  • Unity Game Engine (potentially for data visualization)

  • Python (for data analysis and machine learning)

  • Database Management (to store and manage player data)

Competitive Advantage:

  • Passive Data Capture: Unlike traditional methods, Tweek Labs' solution passively collects data, eliminating the need for cumbersome camera setups or manual labeling – a significant advantage, especially for individual players and smaller academies.

  • Remote Coaching Potential: The system facilitates remote coaching, offering greater accessibility and affordability for aspiring cricketers.

  • Scalability and Future Applications: The core technology can be adapted for other sports, expanding Tweek Labs' reach beyond cricket.

Business Model:

  • Product Purchase: Tweek Labs plans to sell the smart garments at an initial price of Rs. 35,000, offering lifetime analytics to players.

  • Remote Coaching Ecosystem: The company intends to establish a network of qualified coaches accessible to players through a subscription model at a competitive price.

Future Integration: The technology can be integrated with gym and fitness applications, potentially offering additional revenue streams.