From the Stands to Your Hands: Unveiling Instadia AR - A Revolution in Live Cricket Viewing

From the Stands to Your Hands: Unveiling Instadia AR - A Revolution in Live Cricket Viewing

The International Cricket Council (ICC), in collaboration with NIUM, recently concluded its inaugural global hackathon, "Next In", aimed at revolutionising the digital cricket fan experience. The event garnered significant global interest with over 12,500 individuals forming more than 9,550 teams from 113 countries. This diverse participation highlighted the enthusiasm within the global tech community to innovate in the realm of cricket fan engagement.

For decades, cricket fans have been relegated to the sidelines of the action, confined to a flat screen perspective and often lacking the depth of data to truly understand the intricacies of the game. This translates to a subpar viewing experience for fans and limited value for sponsors who struggle to connect with audiences in a meaningful way.

Instadia AR: Stepping Up to the Wicket

Instadia AR is here to rewrite the script. This groundbreaking mobile application, powered by cutting-edge Web AR technology, transforms your smartphone into a portal to a whole new world of cricket viewing. It overlays live matches with stunning 3D graphics and in-depth player statistics in real-time.

Key Features:

  • Immersive 3D Experience: Feel like you're right at the stadium with stunning 3D graphics that overlay the live match.

  • Real-time Player Statistics: Gain deeper insights into the game with comprehensive player stats delivered at your fingertips.

  • Convenient Mobile Access: Enjoy the immersive experience anytime, anywhere on your mobile device.

  • "One Touch Go" Simplicity: Access all information with ease thanks to the intuitive "One Touch Go" system.

  • Future-Proof Innovation: Stay ahead of the curve with planned integrations of advanced analytics and gamification elements.


For the FansFor the Sponsors
Immersive 3D experience feels like being at the stadium.Real-time metrics demonstrate campaign effectiveness
Real-time player statistics provide deeper insights into the game.Increased brand recognition and engagement due to fan immersion.
Convenient and accessible on mobile devicesCutting-edge technology showcases their association with innovation.
"One Touch Go" simplifies access to all informationSponsorship opportunities within the AR experience.

Tech Stack:

  • Web AR: Enables seamless integration with existing apps like the ICC app.

  • JavaScript Libraries: Power both the front-end and back-end development of the application.

  • Sports Data Feed API: Delivers real-time player statistics for an enriched viewing experience.

  • User Authentication & Secure Data Exchange: Ensures user privacy and data security.

Business Model:

  • Freemium Model: Basic features are free, with premium features available for purchase (e.g., advanced stats).

  • Sponsorship Integration: Brands can leverage sponsorship opportunities within the AR experience for increased engagement.

Future Scope:

Instadia AR's potential extends far beyond the features envisioned at launch. As technology evolves, the platform is poised to continuously redefine the cricket fan experience:

  • Deeper Statistical Analysis: Integrate advanced analytics like bowling length, heat maps, and "StatCrunch" - a comprehensive, real-time dashboard of all relevant statistics.

  • Interactive Gamification: Transform passive viewing into active participation through gamification. Imagine predicting the outcome of the next delivery, answering player trivia, or even participating in live fantasy leagues directly through the AR interface.

  • Broadcast Partnerships: Collaborate with broadcasters to seamlessly integrate Instadia AR with live telecasts, allowing viewers to switch between the traditional broadcast and the AR experience or even offer an AR-only broadcast for a fully immersive experience.

  • Personalized Coaching: Leverage AI to create an "Instadia Coach" feature. By analyzing a user's playing style through their phone camera, Instadia Coach can suggest personalized drills or techniques to improve their game.

  • Social Sharing: Allow fans to share their customized AR viewing experience with friends and family on social media, further amplifying excitement and fostering a more connected fan community.

  • Virtual Reality Integration: As VR technology matures, explore the possibility of a fully virtual cricket stadium experience. Fans won't just see the match from any angle, but also virtually interact with the environment and other fans, creating a truly communal experience.